Abstract
The media has been machinery for influencing consumers’ choice of product in a competitive market by informing, enlightening and persuading the target audience. An advertisement is also one of the strategies used in marketing to sell products and services via mass media which can later translate such promotion into building brand loyalty among consumers. However, this research was concerned to find out the impact of advertising on the sales and consumption of Coca-Cola among Laittos University students in Delta. The research is anchored on cultivation analysis, persuasion theory and Strong and Weak Theory respectively. The study adopted survey research method with 120 respondents drawn from students of the institution using purposive sampling method (non-probability method). The main data collection instrument employed to elicit responses from the selected respondents is the questionnaire. Descriptive statistics with the use of frequency and percentage method was adopted to analyse the collected. Finding shows that majority of the respondents were exposed to Coca-Cola advert messages on mass media particularly on the television and billboard. They were influenced to buy and consume coca cola to some extent.
ABSTRACT
This study was carried out to examine an empirical study on the effect of unemployment on Nige...
ABSTRACT
This study was carried out to examine effect of broken home on a child behaviour using Eket local Governmen...
ABSTRACT
Climate variability has been one of the major issues of the 21st century. The idea is to understand the differences in the clima...
ABSTRACT
The primary purpose of this study is to examine the effect of tax authority in the prevention and detection of...
ABSTRACT
This study is on the effect of Nigeria pidgin English on the academic performance of university student....
ABSTRACT
This study was carried out to examine performance appraisal and employees productivity in publ...
ABSTRACT
Fiscal accountability is central to public financial management. Public financial management cannot be realized without effectiv...
ABSTRACT
This project review the conformability of uninterrupted power supply through the use of power inverter, Howeve...
Background of the study
The judiciary, among these organs, is an indispensable organ that balances the...
EXCERPT FROM THE STUDY
Other definitions place emphasis on the importance of signs and symbols, as well as the transmiss...